HEB's Clearance Rack: The Seedy Underbelly of a Texas Icon

An unflinching glimpse into the popular grocer's heart of darkness

There are few things in life more subtly soul-affirming than a leisurely sojourn to an HEB. It’s a comforting, bountiful laboratory for 2025 Texas society, whether you’re trying to divine shopping behaviors in a panic situation, see what’s trendy in the suburbs, or simply gain some insight into what humans are buying in the normal course of living their lives.

But there’s one place at the venerated grocery chain that serves as a frightening window into the lost and forgotten. A dimply-lit abyss where most fear to tread.

The clearance area.

So, while I’ve surely undertaken more noble deep dives in my time on this platform, today’s photo essay exposé on the HEB Clearance Rack is sure to satisfy. What exactly, I’m unclear on. But it will damn well satisfy something.

Let’s get started.

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